Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

Sulphate, Silicone & Paraben Free

Curly Girl Method Friendly

Salon Professional Haircare

Fast Delivery

Proudly South African

Vegan & Cruelty-Free

 
 

Curly Hair (Type 3) – Defined, Frizz-Free Curls That Last

Curly hair needs the right balance of moisture, hold, and frizz control to stay defined and bouncy all day. Without enough hydration, curls can become dry and lose their shape, while heavy products can cause build-up and weigh them down.

Our Curly Hair Collection is designed to deeply hydrate, define, and enhance your natural curl pattern while keeping frizz at bay. Whether you need a nourishing cleanser, a hydrating leave-in, or a styling product with the perfect level of hold, we’ve got your curls covered.

👉 Find the best products for your curls!

 4.83/5 | 1900+ Reviews

Love letters from our curl community

  • The new formulation of the Curl Crème is definitely more effective and has more hold but still isn’t heavy at all! The product gave me curls that held longer with better, more spiralled definition & the same lightweight feel to my hair.

    DYANA S.

  • I absolutely love ICM! The Gentle Cleanser doesn’t cause build-up like most other brands, and the Creamy Conditioner gives my hair a soft and healthy feel. I’m in love with the Curl Crème! And the Gel... well, it’s the cherry on top! Combine it all with a Satin Pillowcase or Sleep Bonnet and you’re good to go.

    TILANI VT.

  • I’ve only been using the range for 3 weeks and already my scalp feels like it can finally breathe and to top it all off my curls feel light, hydrated, and luscious!

    TAMZIN W.

    Frequently Asked Questions

    Do I need everything here, or can I start with a few essentials?

    You can absolutely start simple. Most curlies begin with three basics: the Mint To Be Peppermint Cowash for regular gentle cleansing, The One & Only Creamy Conditioner for hydration and detangling, and the Crème De La Curl Creme for definition. Add the Hold Me Baby Curly Hair Gel for extra hold. Use the Just To Clarify Clarifying Shampoo every few weeks to fully reset your curls.

    How should I rotate my cleansers?

    If you’re adding the Just To Clarify Clarifying Shampoo, the Mint To Be Peppermint Cowash and the Kick Your Brass Toning Cleanser to your routine, here’s how we suggest rotating them:
    • Use the Just To Clarify Clarifying Shampoo every 4–6 weeks to remove build-up and give your curls a proper reset.
    • The Mint To Be Peppermint Cowash will be your regular or in-between wash option. It’s gentle, moisturising, and ideal for frequent use to keep curls clean without drying them out.
    • Only use the Kick Your Brass Toning Cleanser when you want to tone your blonde/grey and remove unwanted brassiness.

    Are these products colour safe?

    Yes — our range is sulphate and silicone free, and formulated to be gentle on colour-treated hair. Our products won’t change your natural colour; artificial colour will naturally fade over time with washing and exposure, which isn’t caused by our formulas.

    My curls frizz easily — what routine helps most?

    Hydration first, then seal. After washing, fully saturate your hair with The One & Only Creamy Conditioner for slip and moisture while you gently finger detangle. You can choose to rinse out completely or leave a little bit of the conditioner in. Then, style on sopping-wet hair with the Crème De La Curl Creme, and finish with the Hold Me Baby Curly Hair Gel to lock in definition and boost humidity resistance.

    Do I need both a cream and a gel?

    It depends on the finish you like. The Crème De La Curl Creme gives moisture, frizz control and curl retention with a soft, touchable feel. The Hold Me Baby Curly Hair Gel adds medium hold and extra humidity control. Many curlies layer both for longer-lasting results.

    How do I refresh day-two/day-three curls?

    Lightly mist with water, smooth a pea-sized amount of the Crème De La Curl Creme to re-form curl clumps, then scrunch in a small amount of the Hold Me Baby Curly Hair Gel. Let hair dry completely and scrunch out any cast for soft definition.

    What is a gel cast and how do I handle it?

    It’s a temporary shell that forms as gel dries to preserve curl shape. With the Hold Me Baby Curly Hair Gel, let your curls dry fully, then scrunch to break the cast and reveal soft, bouncy curls.

    How do porosity and density change how much product I should use?

    Low-porosity curls usually prefer smaller amounts and warm water to help products absorb. High-porosity curls often need a little more layering — conditioner for moisture, the Crème De La Curl Creme for definition, and gel to seal and reduce moisture loss. Start small and build up only where needed.

    I have hard water / I swim. What should I do?

    Clarify every 4–6 weeks with the Just To Clarify Clarifying Shampoo to remove minerals and product residue, then follow with The One & Only Creamy Conditioner as a deeper treatment to restore softness. If you’re blonde/grey and need toning, use the Kick Your Brass Toning Cleanser when brassiness appears.

    Are these suitable for children?

    Absolutely. We recommend starting with three basics. Use the Mint To Be Peppermint Cowash and The One & Only Creamy Conditioner for easy wash days and detangling. If needed, add a little of the Crème De La Curl Creme. Most children don’t require gel until they are a little older.

    I’m sensitive to fragrance — what should I know?

    The Just To Clarify Clarifying Shampoo contains essential oils; the Mint To Be Peppermint Cowash contains peppermint oil. Always check full ingredients and patch test if you’re sensitive.