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Product Description ✨
Struggling with unwanted yellow or brassy tones but tired of toning products that dry out your curls?
The Kick Your Brass Toning Cleanser is a revolutionary solution designed specifically for blonde and grey curls. It neutralises brassiness while keeping hair deeply moisturised.
Tailored specifically for curly hair, this Curly Girl Method friendly cleanser gently tones without drying, providing a moisture-rich wash that leaves your curls soft, vibrant, and frizz-free.
⭐ ANTI-YELLOW AND BRASSINESS
Formulated with toning ingredients that neutralise brassy yellow tones, restoring the bright, cool shade of blonde or grey curls without harsh chemicals.
⭐ MOISTURE THAT CARES FOR YOUR CURLS
Unlike traditional toners, this cleanser provides deep hydration, ensuring your curls stay moisturised and bouncy – no more dry, brittle curls after toning.
⭐ CURLY GIRL METHOD FRIENDLY
Free from sulphates and drying alcohols, it’s gentle enough for regular use, allowing you to maintain your colour without compromising the health and moisture of your curls.
The revolutionary Kick Your Brass Toning Cleanser is your go-to solution for vibrant, hydrated curls – because toning should never mean sacrificing moisture.
Works beautifully with The One & Only Creamy Conditioner.
Disclaimer:
This product is formulated with natural ingredients that may vary in colour and consistency over time. This does not affect the product's performance or effectiveness.
Product Benefits ✨
Benefits
Neutralises brassy and yellow tones – Restores a cool, vibrant shade for blonde and grey hair
YAY, finally! This is the toning product I’ve been waiting for! It’s by far the best I’ve used, especially because it’s Curly Girl Method friendly. It enhanced my curls, kept them vibrant without weighing them down, and exceeded all my expectations. An absolute must-have!
PAMELA V.
Most toners feel harsh, so I’ve avoided using them on my curls, but I trusted IntrinsiCurly Me, and the Toning Cleanser didn’t disappoint. It left my curls soft, shiny, and vibrant, all while being gentle and effective at reducing brassy tones. Definitely a winner!
NADINE G.
I love the Kick Your Brass Toning Cleanser! It's so much better than other toning products I’ve tried which have dried out my hair. This one leaves my hair vibrant, soft, and moisturised - it's simply wonderful!
GLORIA C.
 
 
Tone & Cleanse With Ease
Struggling with unwanted yellow or brassy tones but tired of toning products that dry out your curls?
The Kick Your Brass Toning Cleanser is a revolutionary solution designed specifically for blonde and grey curls
Deep Hydration
Moisturises curls to prevent dryness and frizz after toning.
Brass Neutralisation
Cancels out yellow and brassy tones for a cool, vibrant shade.
Curl-Safe Formula
Free from sulphates, silicones, and drying alcohols for gentle care.
Store owner replied:
What a difference! 💜 Your highlights look gorgeous, Nic. We love that you're getting the toning results you want while still being kind to your curls. ✨
Store owner replied:
Linda, this is amazing feedback 💜 We’re so happy it toned down the brassiness while still leaving your hair feeling healthy and soft!
I have used many Toning products on my curls, however either it stained my hands or clothes or it left my curls dry and lifeless. In step INTRINSICURLY ME with yet another great product. This toning Cleanser left my hair feeling silky soft, so much so that I didn't even need a conditioner afterwards and I just went ahead and styled my hair with the other amazing products they have on offer. I also instantly feel in love with the fragrance. This is a must for anyone battling with yellow or brassy tones in their hair.
Store owner replied:
Hi Penny! 💜 Thank you so much! We're delighted that the Kick Your Brass Toning Cleanser is keeping your greys looking beautiful while your curls stay happy too. Enjoy every wash! ✨
Wow, this toned my brassy hair, and it is not like the rest of the purple shampoo's that makes the hair feel like grass afterwards. My only regret, I should of placed my order ages ago.
Store owner replied:
Hi Michelle! Thank you so much for your lovely review 💜 We're thrilled you're loving the toning results without the dry, straw-like feeling so many purple shampoos can leave behind. Better late than never 😉 Enjoy those beautiful, bright curls!
Very gentle on soft and fine hair, unlike any other toner I have used before.
Store owner replied:
Hi Jana 💜 Kick Your Brass is a toning cleanser, so if left on a little longer or used frequently it can tone the hair quite cool/ashy. Try reducing the leave-on time slightly and following with a moisturising conditioner.
All the products I ordered work very well for my hair.
Exceptionally pleased ;)
The Kick Your Brass toning cleanser somewhat disappointed me. I was really excited to try it, as I love most ICM products, but it doesn't cleanse well at all. At best I would describe it as a co-wash, although it doesn't cleanse as well as the Mint to Be co-wash. My hair and scalp didn't feel clean, and on day 2 it was already feeling like it had build-up, where it's usually soft and bouncy.
I'll try using it after a clarifying shampoo, hopefully that will make a difference!
Store owner replied:
Hi Lizette. The Kick Your Brass Toning Cleanser is intentionally super gentle, designed to tone and lightly refresh without stripping colour-treated curls. It’s not intended to deeply cleanse, so it does sound like your scalp and hair may be in need of a deeper reset. We recommend doing a clarifying shampoo followed by a deep conditioning treatment before using the toning cleanser again. That combo often makes a big difference! We’d love to hear how it goes once you’ve tried it that way.
My hairdresser advised me to use a "purple" shampoo to stop my colour going brassy. I haven't been able to find a curly friendly one until now. I have only used it twice so not sure it works for that but my hair feels great.
It neutralises yellow and brassy tones in blonde and grey curls while keeping your hair hydrated, soft, and frizz-free - unlike traditional toning shampoos that can leave curls dry and brittle.
How often should I use this cleanser?
We recommend using it once a week or as needed, depending on how often brassiness appears in your hair. If your curls start looking too ashy, reduce usage to every second or third wash.
Will this dry out my curls like other purple shampoos?
No! This cleanser is formulated with moisturising ingredients like grape seed oil and wheat germ oil, ensuring that your curls stay hydrated and bouncy.
Can I use this on non-blonde or non-grey hair?
It's specifically designed to tone blonde, silver, and grey hair. However, if you have lightened highlights or balayage, it can help maintain a cool, ashy tone.
How long should I leave it in my hair?
For best results, leave it on for 2-3 minutes before rinsing. If you need stronger toning, you can leave it on slightly longer, but be mindful that extended time may result in a more ashy tone.
Does this cleanser contain sulphates or silicones?
No! It's Curly Girl Method friendly, meaning it's free from sulphates, silicones, and drying alcohols, making it safe for maintaining healthy curls.
Will this cleanser foam like a shampoo?
It has a gentle, low-lather formula due to the absence of harsh sulphates. Adding more water while massaging your scalp will help distribute the product evenly.
Can I use this on colour-treated hair?
Yes! It's safe for colour-treated and chemically lightened hair and will help maintain cool tones without stripping moisture.
Do I need to use a conditioner afterward?
Yes! For optimal hydration, follow with The One & Only Creamy Conditioner to restore moisture and keep your curls soft and frizz-free.
Can this cleanser remove brassiness from hard water buildup?
Yes, it can help counteract brassiness caused by hard water minerals, but if you have significant buildup, using a clarifying shampoo first may enhance its effectiveness.
Will this work on natural grey hair?
Yes! It helps keep grey and silver curls bright while preventing yellowing caused by pollution, hard water, or product buildup.
Does this product stain hands or towels?
Because of its violet pigment, it may leave a temporary stain on hands. Simply wash your hands with soap after application. Avoid using light-coloured towels while your hair is wet.
Are there any allergens in this product?
This cleanser contains wheat germ oil and soybean protein. If you have allergies to these ingredients, we recommend doing a patch test before use.
 
 
 
 
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