





Wrap, Twist, Go.
An effortless head wrap towel that gently dries your curls, reduces frizz, and keeps your hands free.

Deeply Nourish + Hydrate
A cap that allows you to get salon-quality deep conditioning at home - cord-free, fuss-free, and effortlessly effective.

Frequently Asked Questions
What is the Curl Hugger used for?
What is the Curl Hugger used for?
The Curl Hugger is a hands-free microfibre wrap designed to gently absorb excess water after styling. It supports curl clumping, helps reduce frizz, and allows your hair to begin drying while you get on with your routine.
What is the Curl Hugger made of?
What is the Curl Hugger made of?
It’s made from ultra-soft, high-quality microfibre that’s lightweight, super-absorbent, and gentle on all curl types.
Can I use it every wash day?
Can I use it every wash day?
Yes! The Curl Hugger is gentle enough for regular use and can become an essential part of your styling routine—especially if you like to micro-plop or want to cut down on diffusing time.
How long should I wear it?
How long should I wear it?
You can leave it on for around 20–45 minutes while your curls begin to set. Once removed, you can either let your hair air-dry or finish drying with a diffuser.
How do I wash it, and how often?
How do I wash it, and how often?
The best way to clean your Curl Hugger is by hand-washing with warm water and a mild detergent. If machine washing, turn it inside out and use a gentle cycle. Avoid fabric softener and high heat.
We recommend washing your Curl Hugger every 1–2 weeks, or more frequently depending on use and product buildup.
How should I store it?
How should I store it?
Once dry, fold or roll your Curl Hugger and store it in a clean drawer or basket until the next use.